I love discovering new sustainable brands, especially ones that have garments for both women and men. One Denim is a handcrafted denim brand that has sustainability as its core concept. For this review I decided to bring in a test male human to try the mens jeans for a few weeks.
The first thing I noticed was the large sturdy and luxurious box the jeans arrived in. This gives it a premium experience whilst the prices are between 100-150 for a pair of jeans making them similar in price to well known denim brands on the market. I picked the light grey selvedge jeans from the core collection that are available without pre ordering.
The jeans are true to size, even though they were slightly too small when our test human first tried them on they stretched after one or two wears. The denim fabric itself feels heavy and sturdy and the stitching is well crafted. After a few weeks of wear and tear, the jeans still looked new and high quality. The test human loves them and I have seen him favour and wear it more than his other jeans. For a more in depth review I also decided to ask the creators behind one denim about their sustainability vision and what their future plans are with One Denim.
What makes One Denim sustainable?
Our Collection Line champions organic and recycled Japanese and Italian denim fabrics, sourced from the most premium denim mills in the industry. All materials used to make our jeans are either recycled or organic, down to every last button, rivet, stitch and label and we combine this with low impact technology to massively reduce water waste, energy usage and pollution in manufacture. All water used in the washing process gets recycled and we also apply state of the art eco laser and ozone washing techniques to further reduce our impact. We’ve created the most sustainable luxury denim every made.
What sets you part from other sustainable denim brands?
We’re not just another sustainable denim brand. We are a fashion tech company that’s super sustainable. Our business model is direct-to-consumer, which means we design, produce upfront and sell our products directly to the consumer through our online store, eliminating the traditional brand channels of wholesalers and fashion shops, saving customers on those extra margins. This allows us to sell our denims at less that half of their traditional retail value. So had we operated like other brands, our products would be more than double the price they are now.
Whats the plans for the future of One Denim?
we plan to first expand our denim line and then start introducing new product categories to develop a full ready to wear collection, including footwear and handbags. We also plan to open our physical retail stores in the near future.
You can purchase one denims collection directly from their website. They also offer Klarna (order your clothes, try them on and pay for it once you decide to keep the products) which is convenient for jeans fitting. Another great aspect to brand is that they donate 5% of their sales to WaterAid. I would highly recommend this brand for yourself or as a gift to start somebody else's path to more sustainable fashion.
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